LIA Teams with Office 365 and Azure for Medical Industry Campaign

LIA’s unique value to medical sales and marketing teams is center stage in a campaign starting today.Medical 1

With features that ensure compliance, version control, and sales content accessibility, LIA compliments Office 365 mobile editing and Azure’s enterprise-grade cloud infrastructure. These advantages are so pronounced that Microsoft took the unique step of making LIA available for purchase to its customers using their Microsoft budget.

-The advantages are so pronounced that LIA is available for purchase using a customer's Microsoft budget- (1)

The campaign will be a heavy investment in online display advertising and call center based appointment setting. The focus will be on serving sales and marketing leadership with large field teams that sell in a HIPPA regulatory environment.

For more information, please visit

LIA Named #1 Sales Tool for Collateral Management

Collateral Management Award

In their 2015 Ultimate Guide to Sales Tools, Bowery has named LIA #1 for collateral management.

The guide is assembled each year to identify leaders in B2B SaaS and sales automation. The exhaustive guidebook covered tools for pre-sales, sales, and post-sales.

LIA was singled out for:

  • Strong use case for sales and marketing functions
  • B2B sales focus
  • Automatic content syncing

Bowery concluded that LIA is a key choice for building an optimal sales infrastructure from the ground-up.

LIA for Windows

In conjunction with Microsoft’s Worldwide Partner Conference, LIA is proud to announce our updated Windows experience.

Available now in the Windows App Store, the new version builds on our existing Windows experience in several important ways:

Multi-attachment email. End users can now send multiple pieces of content from the LIA email feature. This feature offers automatic Outlook integration to corporate email systems.

Greater transparency in syncing. Better notifications of content updated to maintain compliance protocols in financial services and medical verticals.

LIA Analytics integration. Capturing higher volumes of data and feeding new visualization around slide-by-slide analytics.

The LIA Windows app has demonstrated high usage rates among sales and field staff. High LIA usage is translating to higher usage and value in the full Microsoft stack from O365 to Dynamics and Azure consumption.

LIA CEO David Warren said, “It’s an exciting time in the Microsoft eco-system. LIA is the very definition of the mobile-first, cloud-first ethos that’s driving the renaissance at Microsoft.”

Insurance Accounting & Systems Association Highlights LIA

IASA Report

The special report for the 2015 IASA Annual Conference was released this week. It features LIA alongside Microsoft and Accenture for transforming processes at insurance providers.

There is a growing use case for mobile technology in the insurance industry. Mobility is helping insurance companies and reps be more productive and engaging as they interact with their customers. Tony Jacob, Managing Director of Worldwide Insurance at Microsoft said, “Providing mobile applications is also an effective way to attract the younger generation of potential policyholders, and to supply agents, brokers, claims adjusters and risk engineers with mobile applications and devices that can increase their productivity and allow them to provide an enhanced customer experience to their policy holders.

Jacobs goes on to say “curated sales content applications are delivered directly from the cloud to a native app on the agents device, so that sales content can be accessed easily regardless of the users location.”

Windows app

The report takes an extended look at LIA and says, “LIA allows insurance sales reps to access relevant content on their mobile devices when dealing with customers in the field. The application also analyses individual prospects and sales, and then feeds this data back to the management team so they can track performance.”

“LIA provides an efficient and effective tool for insurance companies wanting to achieve compliance because management can also ensure version control and provide an audit trail for each sales representative and prospect engagement. Additionally, LIA derives incremental value from insurance company investments in Office 365, Dynamics CRM, and Azure”

Jacobs closed the report by saying, “Over the next few years, insurance providers will need to ensure they can tailor their existing solutions to cater for today’s more mobile workforce and customer base.”

The report can be found at


The following appeared on Microsoft’s TechNet:

David Warren, CEO of LIA, explains how Microsoft is part of his company’s foundation of success.

LIA is a cross-platform mobile app that helps sales and marketing teams work better together by delivering the right content at the right time to outside reps.

“What makes LIA exciting is that it publishes curated content out to mobile devices and captures analytics in real-time,” says David Warren, CEO and Founder. “Corporate marketing teams can easily see what’s happening in the field, track the response for the sales rep and immediately push updated content out.”

For example, a medical supply company sales representative could spend five minutes in front of a very busy doctor, get a response of ‘Great, I’m interested!’ and send traceable follow up material right on the spot. This replaces the old method of the rep returning to the office, finding the document, recreating the context of the meeting in an email, and then hoping the doctor is still interested.

LIA tracks what the doctor does with the information: Perhaps he spent the most time reading about titanium screws the medical company provides. The sales rep and marketing teams sees those analytics and promotes a more sophisticated follow up with the doctor with more details about titanium screws.

“Providing the content directly into their hands through smart devices means that sales people are always ready at the point of opportunity,” says Warren. “And marketing is always at the top of its game.”

A BizSpark member, LIA has taken advantage of the software and tools the program provides free of charge. The combination of Microsoft Office products, Windows 8 and Microsoft Azure allows the company to work worldwide quickly, accurately and securely.

Warren says the native Windows 8 app has been a crucial differentiator for his company because it’s used in millions of businesses around the world.

“It’s very important that our app be straightforward and powerful,” says Warren. “Windows 8 does that for us. It offers a great consumer experience married with enterprise rigor around compliance. With our Windows 8 app, LIA puts it all together in a way that delights the customer.”

In Warren’s estimation, using Microsoft Azure has been a smart move as well. The open architecture of Azure’s platform as a service supports integration with legacy applications and interoperability with on-site systems.

“Azure is a great platform for us because we deal with large companies that have field reps around the world,” explains Warren. “Whether someone is based in Brazil or Nigeria, Azure gives us the confidence that we can serve a worldwide user base.”

“We have found a great blend in the Microsoft ecosystem,” he adds. “It’s a rigorous environment for enterprise deployment with helpful people on the inside ready to make success happen for you.”


Analytics-logo-black (1)

We are proud to introduce LIA Analytics. This proprietary piece of technology has been developed and beta tested with customers over the last six months.

Customers have always been able to use third-party analytics tools in LIA to gain greater insight into the role of sales content in the field. These tools, many of which were built for web environments, fell short in several important ways in the LIA use case. Most third-party analytics tools sample large amounts of data, rather than collect the comprehensive data set across the LIA deployment. In addition to being oriented for the web, most tools were built to report on B2C and e-commerce traffic flows.

The new LIA Analytics will:

  • Display comprehensive data filterable by every major data point (sales rep, group, piece of content, targeted prospect, etc.).
  • Track every piece of content sent by a rep from LIA to a prospect. This includes the statistics of what a prospect has looked at on a slide-by-slide basis.
  • A data tab associated with every piece of content displaying its efficacy with the sales team and prospects.

New Content Stats Graph copy


Slide by Slide Report Graph copy (1)



New Email Activity Graph copy

The new system unlocks feature sets we can’t wait to unveil in the coming months. LIA Analytics is included with the LIA deployment at no additional charge. Its our way of continuing to help marketing and sales be better together.